You've said it all! This is a Badger football cheer, that seems to be the heart of a remarkable naming gift:
http://www.businessweek.com/bschools/content/nov2007/bs2007118_022592.htm
Understanding both the modest Midwest tradition and the school pride of its alums, Mike Knetter organized a collective $85 million naming gift that will preserve the name Wisconsin School of Business for at least 20 years.
There are universities that instill a fervent love among their students and faculty, and Wisconsin is among them. I always thought the motto of the place should be "excellence without stuffiness."
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