Tuesday, October 16, 2012

Southwest CEO Gary Kelly understands price elasticity

I am at the ULI conference in Denver, and reading the local magazine, which features an interview with Gary Kelly. His quote on why Southwest doesn't charge for baggage: "it takes the loss of one customer to offset about ten bag fees."

I enjoy it when an executive talks about demand curves.

6 comments:

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Dharmendra Kumar said...
This comment has been removed by the author.
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